Saturday 06 Oct, 2018

Starting at 9am

BeCentral, Brussels

Cantersteen 12, 1000 Bruxelles 1000


MeasureCamp is an unconference. That means the attendees are in charge of the content of the event. Everybody is encouraged to participate in discussions, organise a discussion or present a topic. You decide what you want to learn or find interesting.

Download the session card: PDF or Word

9:00 - 10:00

Registration and coffee

10:15 - 10:45

MeasureCamp Opening

11:00 - 11:30

Talk about whatever you want

Ask a question. Present an idea. Have a discussion. Share knowledge.

11:35 - 12:05

Tetris Game of Marketing Analytics by Dimitriu Alexandra

Google Analytics and other analytics platforms. Counting users and conversion rate

At 11:35 - 12:05 in Conversion Talent room.

Form Analytics by Antoine Tissier

Feedback related to an advanced form analytics set-up

At 11:35 - 12:05 in Usabilla room.

Analyse user behaviour with Yandex Metrica by Jitka

Learn how to use 5 user behaviour analytics tool from Yandex Metrica and more

At 11:35 - 12:05 in GDPR room.

The 7 deadly sins of amateur analytics by Yves-Marie Lemaitre

Sloth: Why mental laziness is a major analyst drawback

At 11:35 - 12:05 in Privacy room.

12:10 - 12:40

Lessons I have learned from over 15 years in web analytics by Adam Greco

Share stories and lessons I have learned during my time in web analytics in case they help you

At 12:10 - 12:40 in Conversion Talent room.

Better reports with free tools by Yves Ferket

API queries. That's for nerds. I will unlock the great potential in you with astonishing automated reports created by free tools you can master

At 12:10 - 12:40 in Usabilla room.

Using Google Analytics for new market discovery by Barbara

Learn how to assess the potential of a new market for your international expansion plans

At 12:10 - 12:40 in GDPR room.

How AI will offset agencies by Simon Néouze

Business Model?

At 12:10 - 12:40 in Privacy room.

12:40 - 13:40

Tasty lunch

Grab a bite & have a drink. No need to bring your own sandwiches, although you can if you want to.

13:40 - 14:10

Useful reporting for digital analytics by Naveen

Catch my 7 tips for making reports successful they will be backbone of our analytics team.

At 13:40 - 14:10 in Conversion Talent room.

GTM Open Source Framework by Gary Le Masson


At 13:40 - 14:10 in Usabilla room.

Google Sheets for easy seo data collection and analysis by Sebastien

Learn how to set up meaningful SEO campaign goals. Why google sheets is the best to collect and analyse data.

At 13:40 - 14:10 in GDPR room.

10 advanced tips for Adobe Analytics by Adam Greco

Deep dive into some advanced uses of Adobe Analytics and discussion of your favorites

At 13:40 - 14:10 in Privacy room.

14:15 - 14:45

Is data visualisation bullshit? by Alban Gerome

Why is it so hard to get your stakeholders to implement your recommendations

At 14:15 - 14:45 in Conversion Talent room.

Save the cat! by Tim

How to become the Steven Spielberg of data. What can we learn from the movies to tell better data.

At 14:15 - 14:45 in Usabilla room.

GDPR Round table by Christophe

GDPR, of course!

At 14:15 - 14:45 in GDPR room.

Data Driven Engagement by Frank Van Dijk

Customer journey. Engagement. Feedback Loop. Results

At 14:15 - 14:45 in Privacy room.

14:50 - 15:20

Let's talk attribution by Peter O'Neill

The flawed ideas behind all attribution models + Alternatives

At 14:50 - 15:20 in Conversion Talent room.

How to become digital customer centric by Florian & Tjeerd

Insights in how companies like Tesla, Coolblue, and Philips have customer centricity in their DNA

At 14:50 - 15:20 in Usabilla room.

Top Recruiting Tips by Conversion Talent

At 14:50 - 15:20 in GDPR room.

Device Tracking by Lara & Juliana

Track specific devices + new session: how to count from a spec page. Use cases + Brainstorm

At 14:50 - 15:20 in Privacy room.

15:20 - 15:45

Afternoon break

Have a snack. Some coffee or a soda maybe?

15:45 - 16:15

Talk about whatever you want

Ask a question. Present an idea. Have a discussion. Share knowledge.

16:20 - 16:50

Talk about whatever you want

Ask a question. Present an idea. Have a discussion. Share knowledge.

16:55 - 17:15

MeasureCamp Closing

17:15 - Late


Follow us to the bar!

© 2018 MeasureCamp. All rights reserved.