Matomo

The leading ethical analytics platform, made for teams who demand precision, privacy, and full control.

Matomo is the leading ethical analytics platform that puts you in complete control of your data to get 100% accurate insight — without compromise.

As the world’s most trusted open-source analytics solution, we empower over 1 million websites across 190+ countries to gain powerful insights while respecting user privacy. Unlike traditional analytics tools that monetize your data, Matomo ensures 100% data ownership stays with you—hosted on your infrastructure or in our EU-based cloud.

Our platform delivers the accuracy and depth modern data teams demand: no data sampling, no limits on data retention, and seamless integration with your existing tech stack. From real-time analytics to advanced segmentation, heatmaps to A/B testing, Matomo provides enterprise-grade features that turn raw data into actionable intelligence.

Why data professionals choose Matomo:

• Full compliance built-in: GDPR, CCPA, HIPAA-ready with cookieless tracking options
• Unmatched data accuracy: 100% of your data, no sampling, no blackbox algorithms
• Complete flexibility: Open-source core, extensive APIs, custom reports and dimensions
• Enterprise-grade analytics: Advanced segmentation, custom dashboards, tag manager, session recording, A/B testing and more.
• Complete data ownership: Host on your infrastructure or use our secure Cloud. Your data is yours—always.
• Trusted by leaders: From governments to Fortune 500s, organisations that can’t compromise on privacy choose Matomo

Join 1+ million websites using Matomo to make smarter decisions with confidence—and no surveillance.

Connect with us:

• LinkedIn: https://www.linkedin.com/company/matomo
• GitHub: https://github.com/matomo-org
• Community Forum: https://forum.matomo.org/

Website: https://matomo.org/